Sea View. Cut paper and photo fragments with Letraset on Jet black Canford card. 10X14cm
Devonshire Collective, Postcard sized art show. The rules stipulated only postcards could be used and the art had to be original, not photos or prints of existing art works.
In considering small format images on cards I thought about what postcards actually represent. When do we send them? Why do we send them? Do all cultures send postcards?
Postcards are part of our common cultural language. They are part of a visual system, signifiers, which guide our thinking to a specific point; holidays, quests, desires, messages. Holiday postcards are of views; they are both ‘vistas’ and carry the weight of cultural and political view points
These postcards follow conventions of subject matter (views/panoramas), layout (central motif, contained within a frame) and cultural codes(representations of historic events). It could be any sea, castle, monument from across the world. Particularly with monuments, the image acknowledges achievement, ownership of land and sea, conquest of lands and people.
The captions on postcards can be phrases which suggest cliches and allow a common understanding: ‘sea view’, ‘castle view’ ‘monument’, are all signifiers of cultural and social histories. They are big ideologies contained in simple words.
I chose to use these three captions: ‘sea view’, ‘castle view’ ‘monument’, for my postcards.
I considered my use of different types of papers, which are themselves recognised signifiers: fragments of photos suggest recording events. Cut outs of floral images suggest either domestic or idyllic settings, pastoral narratives; Letraset typeface is democratic and accessible to all.
I created collages of fragments of photos, wall papers and Letraset words on black card.
The black background made the images both float above and be absorbed into the backgrounds.